You will never stop listening to Archie’s new debut album “When It Will End.”
Ambition, focus and love for life are three things that perfectly describe Seattle-born singer and songwriter Archie. Once seen by many as an "underground" pop star, she has been working for years to shed this image and show everyone she has what it takes to make it big. With nearly a million plays on Spotify alone, she has been shaking every single stream platform and live stage under the sun, with a unique voice she gives electro-pop a totally new spin. Exuding desire, love, and female empowerment she is looking to provide a unique experience filled with true emotion. She doesn’t want fans but to build a deep relationship with her listeners and make true friends, you’ll never feel lonely, lost, sad, or forgotten listening to her tunes.
Inspired by great artists like Lady Gaga, Beyonce, Janet Jackson, and Queen, she gives a theatrical touch to her performance creating a unique link between her and her audience. Archie feels right at home at the studio or under the spotlight, she opened for Alaska Thundefuck and in 2022 she played alongside Charli XCX, Flo Milli and Remi Wolf at the Seattle's Capitol Hill Block Party in 2022.
Her debut Album “When Will It End?” takes strong inspiration from Rina Sawayama, Marina and the Diamonds, Bonnie Tyler, The Yeah Yeah Yeahs, and Lady Gaga.. making a highly innovative and provocative rhythm. “I don’t know that you can exactly hear any of that in the album but they were the big inspirations for the sounds I went with.” - Archie
Taking a closer look at the most stand-out tunes. “Power” is a very strong opening, perfectly blending pop, soul, and R&B, followed by “Fl0w”, a delicious anthem to keep looping for days and days. “Instant Crush” is easily (in my opinion) the highest point of the album, this one will be dominating every playlist out there.
“Let’s start with the title…When Will It End? This is something you will often hear me exclaiming in my everyday life and what I’m usually jokingly asking is “when will I die and not have to feel so much anymore?” I ask because what I’m usually feeling lives at the junction of desire, nerves, hope, and misery. It’s a weird, big feeling and I find it so overwhelming but not exactly in a bad way…just a scary, exciting, titillating way that usually means I’m doing something new and unknown. I can be a bit on the anxious side and I’m an introvert, very introspective. This album captures some thoughts that play on my mind quite often: death and legacy in For My Years, the fact that I’m very driven by desire in Instant Crush, my need for strong boundaries in Die 4 U, and finding ways to work with myself rather than against myself in Flow, and these songs are subsequently my answers to these thoughts or at least help me to make better sense of the big feeling.” - Archie
“When It Will End” is gonna be available on all streaming platforms pretty soon, she’s also already working on another tour 2023 already promises to be an incredible year for music.
Story By: Armando Vera.