Journey Through Love With Jiwon’s "so in love wth u"

Jiwon Lee Simpkins, known professionally as Jiwon, is a New York City-born artist whose musical journey began amidst the diverse sounds of his upbringing. Influenced by his father's introduction to bands such as The Clash and Elvis Costello, while his mother's disciplined musical education, Jiwon mastered a variety of instruments, including classical piano, cello, bass, and drums. Music became an integral part of his life, offering him a sanctuary for self-expression.

His latest song "so in love wth u" summarizes the essence of nostalgic and sincere pop with a modern touch. Born from the artist's desire to channel the spirit of '80s diner pop, the song offers a journey through love, longing, and self-awareness.

From the moment the song begins, Jiwon's eclectic musical influences shine, combining elements of classic pop with contemporary production techniques. The result is a familiar and refreshing rhythm that invites listeners to enjoy.

Lyrically, "so in love wth u" delves into romantic relationships through introspective verses that are very easy to identify with. Lines like “I'm so in love wth u / But I don't think u love me like u say u do / Not tryna make ya bruise / I just wanna tell u baby tell the truth”, make it clear that there are no more claims than to tell a real, everyday story, with the bittersweet essence of unsatisfied desire. 

The song's arrangement and production further enhance its emotional impact, with lush synths, pulsing beats, and bright melodies intertwining to create a captivating sound.

Driven by an innate passion for creation, Jiwon's music defies categorization, drawing on influences ranging from Lou Reed's introspective storytelling to Jai Paul's innovative production. By experimenting with various genres and instruments, he developed a sound uniquely his own, which resonated with audiences for its authenticity and relatability.

While pursuing a Bachelor’s in Philosophy at Harvard University, Jiwon's commitment to music deepened, culminating in the release of his debut album, "album 1," in April 2023. This project showcased his eclectic style and introspective lyricism, garnering critical acclaim and establishing him as a rising talent in the industry.